White Label Radio

White Label Radio

White Label Radio is a radio podcast hosted by founder Melloe Won, playing classic hip-hop of the 80s, 90s, and early 2000s, spun by the show’s DJ Nimfo. Melloe, who has a world of hip-hop knowledge to share, offers the occasional nostalgic tidbit about the beloved genre. The show also features live artist interviews and guest DJ appearances on a segment called “Built from Scratch.”

Founded in 2012, Melloe began the first recordings out of his living room. Soon, he took WLR to the Los Angeles based hip-hop station, 93.5 KDAY. He eventually moved the show and has been recording out of his own studio for the last few years.

By 2018, the show had a strong following on Instagram, but not much of a presence on Facebook. With the older demographic that Melloe wanted to target, it was important for WLR to build brand awareness and post content regularly on Facebook.

I came on board to help WLR build brand awareness on Facebook and create content that was in-line with the brand. In just a few months we saw major growth.

Find the show on the free Yo Radio app and @ White Label Radio on Facebook, Instagram & Twitter.

A Happy Client 😀

“Working with Candice has been a great experience. She’s easy to work with and motivated to understand my business objectives and get to know WLR’s audience. She came to me with ideas ready to go –some I hadn’t thought of myself. She was an integral part in helping us get to where our social presence is today. We couldn’t have done it without her. She has been a tremendous asset to the team and I am forever indebted to her for her contribution. – Founder & Host, Melloe Won

Facebook

The objective was to increase brand awareness organically within five months. We achieved this by creating content that celebrates the “golden age” of hip-hop and connects followers to the music of their youth with interesting snippets of information and little-known facts called “#WLRfacts.” We also shared artist birthdays, significant days in hip-hop, historical album releases, and rap samples. Find them here ➡ https://www.facebook.com/WhiteLabelRadio/

Results

  • Increased page followers by 112%.
  • Increased engaged users by 2000%.
  • Increased organic reach by 3000%
➡ Download campaign

Instagram

Already having a presence of 10.8k followers on IG, the objective here was to post a wider variety of content and have a consistent presence. With the quarantine hitting in March 2020, live events were no longer possible, so it was imperative that we continue to engage with the community. Find them here ➡ https://www.instagram.com/whitelabelradio/?hl=en

Results

  • Increased followers by 9%, bringing WLR from 10.7K 11.7K followers in 6 months.
  • Increased overall engagement by introducing a variety of hashtags.
  • Introduced creative ways to engage during quarantine, using IG Live DJ sets and artist interviews.